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Amazon teams up with Megan Thee Stallion to promote its 10th Prime Day sales event

Megan Thee Stallion performs during the MTV Video Music Awards on Sept. 12, 2023, at the Prudential Center in Newark, N.J. Amazon is partnering with Stallion to boost sales for its 10th annual Prime Day discount event on Tuesday, June 25, 2024. (Photo by Charles Sykes/Invision/AP)

Amazon is partnering with hip-hop star to boost sales for its 10th annual discount event.

On Tuesday, the rapper unveiled a new original song called sa国际传媒淚tsa国际传媒檚 Prime Day.sa国际传媒 An accompanying music video shows her purchasing a pink dog collar, fake eyelashes and other items .

The online retailersa国际传媒檚 two-day discount bonanza is set to take place on July 16-17 this year. It will come after a four-day sales event hosted , which said Monday it plans to offer its sa国际传媒渓argest dealssa国际传媒 ever between July 8 and July 11.

Amazonsa国际传媒檚 discounts are open to who pay $14.99 per month, or $139 per year, for access to deals and other perks, such as .

The company doesnsa国际传媒檛 disclose how much revenue it pulls in from such events. But it has been hosting more of them in recent years to attract consumers dealing with rising credit costs and high sa国际传媒 but easing sa国际传媒 inflation.

Amazon held for Prime members in the last two years to kick off the . In March, the company sa国际传媒 which has faced more competition from low-cost retailers Shein and Temu sa国际传媒 held its first-ever spring sales event for all shoppers.

Amazon said Prime members in two dozen countries will participate in Julysa国际传媒檚 discount event, which will also mark the start of the season for the company. Historically, Prime discounts have attracted shoppers to items offered on Amazonsa国际传媒檚 site.

The company says Megan Thee Stallionsa国际传媒檚 Prime song, a bonus track from sa国际传媒淢EGAN,sa国际传媒 will be available for fans listening only on . It also said it would offer early deals on items from the rappersa国际传媒檚 new tour merchandise collection.

Haleluya Hadero, The Associated Press



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